"It all comes down to the consumer, because without incentives that is going to impact the business model," says former Ford CEO Mark Fields. "Are consumers going to want to buy a vehicle like they buy a Crock-Pot on Amazon?"
"It all comes down to the consumer, because without incentives that is going to impact the business model," says former Ford CEO Mark Fields. "Are consumers going to want to buy a vehicle like they buy a Crock-Pot on Amazon?"